![]() ![]() The tool uses the Keyword Difficulty (KD) metric to report a keyword’s ranking difficulty. Which means it can take years to rank for that keyword with SEO (if you’re able to rank at all).įor example, if we analyze the keyword “sushi” in Semrush’s Keyword Overview tool, it tells us how difficult ranking for that keyword is going to be. ![]() Popular head terms are typically very competitive. Why Are Long-Tail Keywords Important? Easier to Rank Plus, they also have relatively low search volumes, as you can see in the report below. See how these keywords are long and specific? Those are telltale signs of long-tail keywords. Here are some examples of targeted keywords that are long-tail keywords: So they’re definitely not long-tail keywords. The non-long-tail terms above also have relatively high search volumes, according to Semrush’s Keyword Overview tool. See how these terms are short and not very specific? Long-tail terms tend to be longer and more specific. Here are examples of very broad “head terms” that aren’t long-tail keywords: Let’s quickly take a look at examples of words that don’t qualify as long-tail keywords. Each individual long-tail keyword has a relatively low search volume (especially when compared to head terms.)īut in aggregate, they actually make up the vast majority of all searches performed on Google. The term “long tail” refers to the “tail” at the end of the search demand curve.Ĭheck out the search demand curve chart below. Long-tail keywords are highly specific search queries that tend to have relatively low search volumes.Īlthough users search for them less often, long-tail keywords make up a large percentage of overall searches when added together.Īnd because they’re more specific than other keywords, searchers who use them may be more likely to convert (make a purchase, fill out a form, contact you, etc.). ![]()
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